Sutter Home Wines

AT SUTTER HOME WINES, I DIRECTED A CREATIVE STRATEGY DESIGNED TO CHAMPION EVERYDAY CELEBRATIONS. MY TEAM AND I DEVELOPED AN INCLUSIVE BRAND NARRATIVE THAT STRIPPED AWAY WINE PRETENSION TO HIGHLIGHT AUTHENTIC HUMAN CONNECTION. THROUGH HIGH-IMPACT LIFESTYLE IMAGERY AND HEARTFELT MESSAGING, WE ELEVATED THE BRAND'S PRESENCE AND REINFORCED ITS POSITION AS A BELOVED STAPLE IN THE AMERICAN HOME.