Menage a trois

AS CREATIVE LEAD FOR MÉNAGE À TROIS, I DIRECTED OUR DESIGN AND STRATEGY TEAMS TO SHAKE UP THE TRADITIONAL WINE LANDSCAPE. WE TRANSFORMED THE BRAND FROM A SIMPLE POUR INTO A BOLD LIFESTYLE CHOICE, CHAMPIONING THE IDEA THAT WINE SHOULD BE FLIRTATIOUS, ACCESSIBLE, AND FUN. BY CRAFTING PROVOCATIVE CAMPAIGNS AND IMMERSIVE VISUALS, I REIMAGINED OUR MARKET PRESENCE AND IGNITED FIERCE LOYALTY AMONG OUR AUDIENCE.